ECOMMERCE GROWTH STRATEGY & DIGITAL PERFORMANCE ADVISORY
Fix what is holding your ecommerce growth back.
I identify the gaps across your website, search, marketing, content, merchandising and operations—then turn them into clear priorities that improve visibility, conversion and revenue.
COMMERICAL CLARITY
BEFORE MORE ACTIVITY.
01
Diagnose
Find the commercial gaps
02
Prioritise
Focus on what moves first
03
Grow
Build a stronger system
Strategy
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SEO, SEO & GEO
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Conversion
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Digital Operations
Your marketing cannot outperform the system behind it.
Before you spend more on traffic, content or a new website, make sure the commercaial foundations can convert that investment.
WHERE I HELP
Commercial problems, solved in the right order.
Not more disconnected tactics. A clear view of what is limiting growth, where the opportunity sits and what should happen next.
01
Ecommerce growth & performance audit
02
Focused ecommerce projects
03
Independent ecommerce advisory
Identify what is limiting visibility, conversion, profitability and growth—and establish what should be addressed first.
Solve a defined ecommerce problem with deeper analysis, clear recommendations and practical implementation direction.
Bring experienced commercial direction to your ecommerce decisions, agencies and growth priorities.
Website and customer journey review
Marketing, data and performance analysis
Prioritised commercial action plan
Taxonomy, SEO, AEO and site structure
Conversion, merchandising and customer journey
Analytics, operations and agency performance
Performance and agency reviews
Investment and initiative prioritisation
Ongoing strategic guidance
HOW I WORK
Make your website and marketing investment work harder.
Find the commercial gaps costing you visibility, conversion, revenue and profit—then establish exactly what needs to happen first.
01
Review
Find the evidence, gaps and opportunities.
02
Prioritise
Separate urgent revenue issues from longer-term foundations.
03
Direct
Turn the strategy into clear actions and implementation briefs.
TYPICAL OUTCOMES
Know what to address first and why.
Clearer commercial priorities
Stronger conversion and revenue
More profitable, sustainable growth
Remove the barriers limiting performance and sales.
Focus investment and resources where they will have the greatest impact.
ABOUT ARQET
Strategy grounded in commercial reality.
Ecommerce is a connected commercial system—not a collection of channels.
Marketing, conversion, merchandising, data and operations all affect performance. Arqet identifies where the system is breaking down, what it is costing the business and what should be fixed first.
FREQUENTLY ASKED
What does an ecommerce consultant do?
I review how your website, search, content, merchandising, data and operations work together, identify the commercial gaps and turn them into a practical, prioritised action plan.
A straightforward way to get unstuck.
Is this only for Shopify businesses?
No. I work across ecommerce websites and broader digital ecosystems, including Shopify, Wix, Webflow, Google, Meta and retailer platforms.
Do you implement the recommendations?
My core role is diagnosis, strategy and direction. I provide clear briefs for your developer, agencies or internal team, and can stay involved to review progress and keep the work commercially focused.
Where should we start?
Usually with a focused review of the immediate revenue, conversion and structural issues. That gives us a clear view of what needs attention now and what should follow later.
INSIGHTS