Clarity, strategy and operations — built to grow profit.
Ecommerce strategy and growth planning is about building a clear, realistic path from where your business is today to where you want it to be.
The goal is simple: grow in a way that makes financial, operational, and strategic sense — not just in a way that looks good on paper.
HELPING FOUNDERS TURN VISION INTO A CLEAR, MEASURABLE ECOMMERCE GROWTH PLAN
About you
When you’re deep in the day‑to‑day of running an e‑commerce business, it’s hard to zoom out and see what actually moves the needle.
Sales might be growing, but are they profitable?
Marketing might be working, but is it sustainable?
Expansion might sound exciting, but is your business ready for it?
That’s where ecommerce strategy and growth planning comes in. Not as a fluffy vision board — but as a practical, numbers‑led roadmap for scaling with confidence.
You don’t need another accountant to tell you what happened — you need us to show you how to change what happens next.
1. Ecommerce Strategy & Growth Planning
Turn ambition into a clear growth plan.
Most founders don’t struggle with ideas — they struggle with what to do first, what will actually move the needle, and how to grow without breaking cash or operations.
Arqet’s Ecommerce Strategy & Growth Planning gives you a "big" retail-grade roadmap for scaling your brand with confidence.
We help you
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Define your growth goals and what “good” actually looks like for your business
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Build a commercial plan that links product, pricing, marketing and cash flow
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Prioritise channels, markets and opportunities based on data — not guesswork
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Sequence growth so you scale sustainably, not chaotically
Strategic planning built for real founders — practical, commercial and focused on outcomes.
Clear direction Smarter decisions Growth that makes money, not mess
2. Analytics, Data & Performance Measurement
Know what’s working — and what’s wasting money.
Data shouldn’t be confusing. It should tell you where to double down, where to pull back, and how to grow more profitably.
Arqet builds performance frameworks that make your numbers usable — not overwhelming.
We help you
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Define the right KPIs across revenue, margin, stock, marketing and cash
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Set up clear reporting and dashboards that show what matters
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Understand customer performance — new vs returning, channels, cohorts
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Turn data into decisions you can actually act on
It's about control — not just visibility.
Clarity over performance Confident decisions Less wasted spend
3. Operations & Fulfilment Optimisation
Make your backend work as hard as your front end
Growth breaks systems before it breaks sales. As you scale, inefficiency hides in stock-flow, storage, fulfilment and logistics — quietly draining margin.
Arqet fixes the operational foundations that support profitable growth
We help you
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Find and fix cost leaks across stock, storage, picking, packing and shipping
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Build inventory and forecasting that matches how you actually sell
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Optimise your 3PL — pricing, storage and service levels
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Reduce cost-to-serve without hurting delivery or experience
Retail-grade operational planning, adapted for ecommerce.
Lower costs Cleaner operations Stronger cash flow Scale that holds
Why Arqet
Clearer decisions, faster
We cut through noise quickly to give founders clarity across margin, planning, and marketing.
Works with your systems & team
We plug into your existing tools, data, and people, delivering insight without disruption or rebuilds.
Margin-led, tailored support
Flexible engagement based around your business, season, and priorities — not retainers or templates.
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One-off strategic reviews
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Project-based planning or analysis
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Ongoing strategic partnership
Why Now
Because growth has changed.
Ad costs are higher. Inventory risk is real. Cash flow matters more than ever. Scaling on tactics alone is expensive — and increasingly fragile.
The brands that win now are the ones making fewer, better decisions, grounded in margin, stock, and reality.
No lock-ins. No one size fits all. No agency fluff.
Just clear thinking, practical action, and measurable outcomes.
Clarity isn’t a nice-to-have , it’s a competitive advantage.
Without strategy, vision stays a wish. Without vision, strategy has no soul. Ecommerce strategy and growth planning is where those two meet — turning ambition into a measurable, workable roadmap.
About us
Hi, I’m Abbie Evans
I’ve spent my career inside complex retail and e-commerce businesses — making the same decisions you’re making now, just at scale.
I’ve led buying, planning, and commercial strategy for some of the world’s largest retailers, and I’ve also founded and grown my own e-commerce business.
Founders come to me when growth needs structure — when they need clear planning, smart strategy, strong data and performance management, and operations that can actually keep up with scale.
That’s why I built Arqet.
Arqet gives founders access to senior retail-grade thinking, without agency noise or retail overhead — working in conjunction with your systems, alongside your team, and focused on fast, practical outcomes.
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