ECOMMERCE CONSULTANT SYDNEY · WORKING AUSTRALIA-WIDE
Find out why your ecommerce business isn’t converting or growing profitably
I help Shopify and ecommerce businesses identify what is limiting traffic, conversion, marketing returns and profit, then turn the evidence into a clear, prioritised growth plan.
WHEN ECOMMERCE PERFORMANCE STALLS
You may not need more traffic. You need to know what is holding sales back.
Low conversion, rising advertising costs and weak profit can signal a wider commercial problem.
Traffic without enough sales
Your store is attracting visitors, but too few are becoming customers.
Revenue without enough profit
Advertising and promotions may be generating sales without delivering a sustainable return.
Activity without clear priorities
Your team and agencies are busy, but it remains unclear what is limiting performance or what should be fixed first.
WHEN ECOMMERCE PERFORMANCE STALLS
Ecommerce is a connected commercial system, not a collection of channels
Traffic, conversion, marketing, merchandising, customer retention and operations all affect one another. Arqet identifies where that system is breaking down, what it is costing the business and what should be addressed first.
DIAGNOSE THE REAL PROBLEM
PRIORITISE THE STRONGEST OPPORTUNITIES
BUILD A CLEARER PATH TO PROFITABLE GROWTH
BEFORE YOU SPEND MORE
Your marketing cannot outperform the system behind it.
Before investing in more traffic, advertising, content or a new website, make sure the business can convert that investment into sustainable revenue and profit.
Ecommerce strategy
Conversion and customer journey
SEO, content and GEO
Merchandising and digital operations
ECOMMERCE CONSULTING SERVICES
Commercial problems, solved in the right order.
Each engagement starts with the business problem. The scope follows the evidence, the desired outcome and what the business can realistically implement.
Ecommerce Growth & Conversion Audit
For businesses that know performance is below potential but do not know what to fix first.
• Shopify store and customer journey
• Conversion and cart abandonment
• Marketing, traffic and SEO
• Prioritised commercial action plan
Focused Ecommerce Strategy Projects
For a defined ecommerce problem that needs deeper analysis and clear implementation direction.
• Conversion and customer growth
• SEO, taxonomy and site structure
• Merchandising and retention
• Analytics, operations and profit
Independent Ecommerce Advisory
For owners who need experienced oversight of performance, agencies and growth decisions.
• Performance and agency reviews
• Investment prioritisation
• Independent challenge and review
• Ongoing strategic guidance
WHAT IS HOLDING PERFORMANCE BACK?
The visible problem may not be the problem you need to solve
Arqet looks beyond the immediate symptom to identify the commercial cause and the most valuable next action.
Why is my Shopify store getting traffic but not converting?
Why are my ecommerce ads generating sales but not profit?
How can I increase online sales without increasing ad spend?
How can I improve ecommerce ROAS?
Why are customers abandoning their carts?
Why are sales growing while profit declines?
HOW I WORK
Clear priorities. Practical direction. Better commercial decisions.
01
Review
Examine the business, data, website, customer journey and relevant activity.
02
Diagnose
Separate the visible symptoms from the underlying commercial causes.
03
Prioritise
Order opportunities by urgency, commercial value and implementation capacity.
04
Direct
​Turn the strategy into clear actions and implementation briefs.
05
Review Progress
​Assess outcomes, challenge activity and establish the next priority.
WHAT THIS GIVES YOU
Know what to fix first and why it matters
Clearer commercial priorities
Understand where performance is constrained and which problems matter most.
Stronger conversion and revenue
Remove customer journey barriers that limit action and sales.
More effective marketing investment
Focus spend and resources where they have the greatest commercial value.
More profitable, sustainable growth
Connect growth decisions with margin, cash flow and operational reality.
WHAT THIS GIVES YOU
Ecommerce strategy grounded in commercial reality
Independent advice shaped by senior retail leadership, financial accountability and hands-on ecommerce ownership.
Senior commercial experience
Leadership across retail, finance, merchandise, operations and full P&L accountability.
Hands-on ecommerce ownership
First-hand experience managing marketing, technology, inventory and fulfilment inside an online business.
Independent perspective
Commercial advice without an agency retainer, media spend or platform agenda.
ECOMMERCE EXPERIENCE IN PRACTICE
An ecommerce business had disconnected activity across CRO, CRM, SEO and marketing. Arqet identified the performance gaps and developed a prioritised growth roadmap.
Customer acquisition investment was not aligned with retention and repeat-purchase behaviour. Arqet reviewed the customer lifecycle and redirected focus towards more valuable growth opportunities.
A growing ecommerce business faced margin pressure from fulfilment and cost-to-serve. Arqet identified avoidable costs and opportunities to improve profitability.
Sales can increase while margin, cash flow and profitability decline. Discover the commercial factors that determine whether ecommerce growth is genuinely creating value.
FREQUENTLY ASKED
Is Arqet the right ecommerce support for your business?
What does an ecommerce consultant do?
An ecommerce consultant reviews how your website, traffic, marketing, merchandising, customer journey, data and operations work together. Arqet identifies what is limiting performance and turns the findings into a prioritised plan for what to address first.
Do you only work with Shopify businesses?
Shopify is a core area of experience, including Shopify Plus, but I also work across the wider ecommerce ecosystem. This can include analytics, search, paid media, CRM, retailer platforms, fulfilment and operational systems.
Can you help if my Shopify store is getting traffic but not converting?
When should I start with an ecommerce audit?
Yes. we review the quality of the traffic, customer journey, navigation, product pages, merchandising, checkout experience and available performance data to identify where customers may be dropping out and what could improve conversion.
An audit is a good starting point when sales or conversion have stalled, advertising is becoming less profitable, performance data is unclear or you are unsure where to invest next. It provides an independent view of what is limiting growth and what should be fixed first.
Are you an ecommerce agency?
Do you implement the recommendations?
No. Arqet provides independent ecommerce strategy and commercial advice rather than channel management or packaged marketing services. I can work alongside your agencies, developers and internal team to establish priorities, provide clear briefs and review the work delivered.
My primary role is diagnosis, strategy and direction. I provide clear actions and implementation briefs for your developer, agency or internal team. I can also remain involved to review progress, resolve issues and keep the work commercially focused.
How do we get started?
Can you review my ecommerce agency’s performance?
Yes. we can independently review agency activity, performance reporting, priorities and proposed investment. The purpose is to help you understand what is working, what requires attention and whether the activity supports the commercial needs of the business.