ABOUT ARQET
Commercial experience applied to digital growth.
Arqet was created to give growing businesses the strategic clarity often missing between owners, marketing agencies, developers and operational teams.
ABBIE EVANS
I see ecommerce as a business—not a collection of channels.
My career spans senior retail leadership, ecommerce, finance, merchandise, operations and building my own online business. That combination gives me a practical view of what sustainable digital growth actually requires.
I have worked across organisations including David Jones, TJX Australia, Global Shop Direct and LEGO, as well as founding and scaling my own ecommerce brand.
I understand the pressure to keep marketing moving. I also know that more traffic, more content or a new platform will not solve a structural commercial problem. My role is to find the real issue, make the opportunity clear and help you invest in the right work.
Retail leadership
Business ownership
Independent advice
Commercial strategy, merchandise and full P&L accountability.
Hands-on responsibility for growth, marketing, technology and operations.
A whole-of-business view without an agency or platform agenda.
THE ARQET APPROACH
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Commercial first
Revenue matters, but so do margin, cost, capability and the practical return on effort.
Evidence over assumptions
Recommendations grounded on the available data and what is happening inside the business.
Clear over complicated
Complex digital problems should result in clear priorities and actions people can understand.
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