CASE STUDY: E-COMMERCE GROWTH STRATEGY

Driving Growth Through Integrated E-Commerce Strategy

The Challenge

A brand lacked a cohesive e-commerce strategy, with disconnected activity across channels and limited performance visibility.

The Approach

• Developed end-to-end growth roadmap (CRO, CRM, SEO, channel mix)

• Reviewed onsite experience to reduce friction and improve conversion

• Aligned merchandising and inventory strategy to demand

• Established performance measurement framework

The Outcome

→ Improved conversion rate and AOV

→ Increased revenue with more efficient spend

→ Created a clear, scalable growth plan