CASE STUDY: 3PL & FULFILMENT OPTIMISATION

Unlocking Margin Through Fulfilment Optimisation

The Challenge

A growing e-commerce brand was experiencing margin pressure driven by rising 3PL and fulfilment costs, with limited visibility on true cost-to-serve.

The Approach

• Conducted a full cost-to-serve analysis across warehousing, pick/pack and shipping

• Benchmarked 3PL pricing models (fixed vs variable)

• Identified inefficiencies in order profiles, packaging and carrier mix

• Redesigned fulfilment model aligned to order behaviour and growth plans

The Outcome

→ Delivered meaningful cost savings across fulfilment

→ Improved margin without increasing retail pricing

→ Established a scalable, more efficient operating model