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CASE STUDY: 3PL & FULFILMENT OPTIMISATION

Unlocking Margin Through Fulfilment Optimisation


The Challenge


A growing e-commerce brand was experiencing margin pressure driven by rising 3PL and fulfilment costs, with limited visibility on true cost-to-serve.


The Approach


  • Conducted a full cost-to-serve analysis across warehousing, pick/pack and shipping

  • Benchmarked 3PL pricing models (fixed vs variable)

  • Identified inefficiencies in order profiles, packaging and carrier mix

  • Redesigned fulfilment model aligned to order behaviour and growth plans


The Outcome


→ Delivered meaningful cost savings across fulfilment

→ Improved margin without increasing retail pricing

→ Established a scalable, more efficient operating model




 
 

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