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CASE STUDY: CUSTOMER & CHANNEL STRATEGY

Improving Marketing Efficiency Through Lifecycle Strategy


The Challenge


Marketing investment was not aligned to customer behaviour, resulting in inefficient spend and low retention.


The Approach


  • Mapped full customer lifecycle (acquisition → retention → repeat)

  • Realigned channel investment across TOF / MOF / BOF

  • Integrated CRM strategy with paid and organic channels

  • Shifted focus from top-line growth to customer profitability


The Outcome


→ Improved ROI across marketing channels

→ Increased repeat purchase and customer lifetime value

→ Reduced reliance on paid acquisition





 
 

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